Meet up with the New eharmony Logo Design
History is just a funny thing. Seventeen years ago today we arrived to the web party that is dating. And then we had been one of the primary to exhibit up (but we were fashionably very very early). That’s as soon as we first began making relationships that are lifelong. Together with sleep had been history, as the saying goes. But let’s speak about that history because whom does not love an excellent love tale?
The past 17 years we’ve been invested in evolving our service—using new information and research to help keep our matching algorithms from the edge that is cutting. Although we worked difficult to blaze a path into the internet dating world, our logo design and brand name did actually always be playing catchup.
In 2000 we initially created a lowercase logo—but that had been the belated 90s so we were still finding out just just what e-mail implied therefore we had been a little awkward in chiseling away our artistic identification.
5 years later, we highlighted the ‘e’ and the ‘h’ with distinctive colors and capitalized the ‘H’. (Bold move when it comes to time)
After which this season, we eliminated the line that separated the ‘e’ additionally the ‘H’. absolutely absolutely Nothing ended up being getting into our means. Not really a line.
In 2014 we revealed our real colors by making our logo design color uniform—just one color we called “eHarmony blue”. It had been a hue which could make just about anybody yawn, however in a way that is good. It had been pleasant.
Let’s keep in mind about our icon logo—an “eH” that phonetically struggled to outshine it is more counterpart that is negative “meh”.
It absolutely was in 2016 as soon as we come up with an excellent group of creatives to assist consider a far more thoughtful method to provide ourselves towards the globe. We began with brand characteristics. It was an activity, for certain, but really worth it! This venn diagram is kind of like our cornerstone.
As shown when you look at the diagram, we have been company understood for the technology behind love, so when overlapped, we could create connections.
We dug deeper into this, and discovered those two characteristics as faculties that guide our overall tone and design.
Next, we started our research. Different style studies aided us set guidelines when making not just the logo design, nonetheless it assisted determine our brand brand brand new brand colors, fonts, and feel.
They do say history has a tendency to duplicate it self. Having said that, our brand name identity and logo goes returning to the fundamentals.
And, after months and months asian brides of anxious expectation, we finally are exposing it to your globe today, conveniently on our 17 th anniversary. Or perhaps is it birthday celebration? In either case, we’re excited!
*Side note, wef only I really could explain to you exactly just how logos that are many designed, however you may judge us if you are wildly passionate, nerdy, fun, and simply plain excited to redesign our logo design and provide it into the globe!
The things I love many relating to this logo design is the fact that it is therefore versatile. So we actually wish that this brand new colorful brand new symbol of ours resonates with every person.
Finally, to assist you comprehend the idea behind our design, listed here is our logo that is official intro
Today, eharmony reveals a redesign of the logo design plus it’s making an incident for lowercase. Just how we find love has changed significantly within the last few two decades and also the brand brand new artistic identity reflects that evolution, being a forward-thinking, human-centered relationship business.
Remaining real to its core, the manufacturer is created in a font this is certainly hot. a dynamic heart shines we bring to creating compatible relationships above it, illustrating the insights, expertise, and experience. Together, they combine to express the worthiness we help create—love and science function better together.